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Damien Riehl's avatar

This is so smart. What's lawyers' product? We don't provide widgets (e.g., contracts, briefs, information). We provide trust (aka peace of mind). "I trust you — in a way that I don't trust AI."

Humans can look other humans in the eye: "I simplify complexity; I have your back." That's peace of mind.

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Owen McGrann's avatar

Great piece. I've been a bit amazed by the speed at which GenAI has stepped into a position I thought would be secure for a while, at least.

As I'm turning my firm into something that doesn't resemble anything like a law firm, I've told my team that at the core of what we're building has to be trust. Everything we do has to be centered first and foremost on establishing trust--from UX/UI to security and privacy to the way we speak with customers.

In a world of epistemological weightlessness, where technical skill is being commodified, perhaps the differentiator is simply ("simply") trust. And so, we build with trust (and transformation) in mind.

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