Jordan Furlong

The legal sector’s metrics revolution

What gets measured in the legal world? And who gets to measure it? The longstanding answers to those questions have reflected poorly on lawyers — but…

Oct 9 • Jordan Furlong

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September 2026

Enabling the Citizen Lawyer

We’ve neglected the second half of lawyers’ professional identity: the civic duty to serve society, defend the rule of law, and support public…

Sep 23 • Jordan Furlong

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August 2026

The last-mile lawyer

Clients will use AI to travel most of their legal journey themselves, but the last steps to their solution will be the hardest. Lawyers should own that…

Aug 25 • Jordan Furlong

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Long live the billable hour must die!

Exploring the legal profession's dysfunctional relationship with a pricing system that became lawyers' unloved but irreplaceable overlord.

Aug 14 • Jordan Furlong

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June 2026

The unbundling of lawyer institutions

AI will strip law firms and law schools of their commodity features. Their future depends on whether they can rebuild around their highest-value…

Jun 17

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May 2026

A dangerous mind

Generative AI is a tireless genius with no boundaries. Use it carelessly, and it can usurp your voice, overwrite your ideas, and steal your originality…

May 12 • Jordan Furlong

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April 2026

Generation Z and the post-AI legal profession

In this excerpt from a new report, I describe five ways in which law firms and legal departments can benefit from Gen Z lawyers in a rapidly…

Apr 16 • Jordan Furlong

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After Hours 2: The legal profession's new business model

Abandoning the time-based measure of value will be the hardest thing lawyers have ever done. Figuring out what replaces it will usher in an entirely new…

Apr 9 • Jordan Furlong

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After Hours 1: The legal profession's new value proposition

The days of selling legal tasks by the hour are ending. Lawyers' future value lies in safeguarding clients' legal journeys by overcoming the most…

Apr 7 • Jordan Furlong

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March 2026

The accountability premium

A lawyer’s ability to stand behind their legal work is a real advantage over legal AI. But for many clients, paying more to transfer risk to a lawyer is…

Mar 18 • Jordan Furlong

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February 2026

The coming revival of the PeopleLaw sector

Generative AI will inadvertently reduce the legal profession's disproportionate focus on organizational clients — and could end up redirecting lawyers…

Feb 25 • Jordan Furlong

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Decoding and deploying legal judgment

Professional judgment is lawyers’ most valuable and nebulous asset. Articulating its elements could help us evaluate the quality of AI's legal work — or…

Feb 4 • Jordan Furlong

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